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Telling Your Story – Translating Your Work to Reach New Audiences & Advance Science (Part 3 of 4: From Social Media Novice to Thought Leader)

Telling Your Story – Translating Your Work to Reach New Audiences & Advance Science (Part 3 of 4: From Social Media Novice to Thought Leader)

Recorded On: 09/23/2025

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This four-part webinar series focuses on bringing your research to the public and advancing the field of aging and science during a time when the public's trust in science is waning.  We will discuss ways you can bring aging research to the public, including legislators, administrators, skeptics, funders and media. Walk away with the tools to distill your message to tailored audiences, improve your social media reach and impact and be ready for media or thought leadership opportunities.

 This webinar series is being co-hosted by the Gerontological Society of America and the National Center to Reframe Aging.

Susan Donley, BA

Principal

Susan Donley Consulting

Susan Donley is a mission-driven communications strategist with deep expertise in aging and digital engagement. She has built pioneering platforms that connect millions while shaping national conversations on longevity, equity, and care. As founding Publisher and Managing Director of Next Avenue, PBS’s first initiative for older adults, she grew the audience to 45 million users, tripled revenue, and secured millions in philanthropic funding. She later founded Stria, a digital media brand for longevity leaders, building a community of 85,000 professionals and forging 175+ partnerships with organizations including AARP and Best Buy. Most recently, as SVP of Communications and Marketing at LeadingAge, Susan led marketing and digital strategy, launched a $1M sector-wide messaging initiative, and guided public affairs through COVID—earning 95% member approval. Today, through her consulting practice, she advises foundations, universities, and advocacy groups on strategies that expand visibility, deepen trust, and drive measurable growth.

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Recorded 09/23/2025  |  60 minutes  |   Closed captions available
Recorded 09/23/2025  |  60 minutes  |   Closed captions available Telling Your Story – Translating Your Work to Reach New Audiences & Advance Science | Part 3 of 4: From Social Media Novice to Thought Leader
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