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Telling Your Story – Translating Your Work to Reach New Audiences & Advance Science (Part 1 of 4: Why Raise Your Voice)

Telling Your Story – Translating Your Work to Reach New Audiences & Advance Science (Part 1 of 4: Why Raise Your Voice)

Recorded On: 09/09/2025

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This four-part webinar series focuses on bringing your research to the public and advancing the field of aging and science during a time when the public's trust in science is waning.  We will discuss ways you can bring aging research to the public, including legislators, administrators, skeptics, funders and media. Walk away with the tools to distill your message to tailored audiences, improve your social media reach and impact and be ready for media or thought leadership opportunities.

 This webinar series is being co-hosted by the Gerontological Society of America and the National Center to Reframe Aging.

Susan Donley, BA

Principal

Susan Donley Consulting

Susan Donley is a mission-driven communications strategist with deep expertise in aging and digital engagement. She has built pioneering platforms that connect millions while shaping national conversations on longevity, equity, and care. As founding Publisher and Managing Director of Next Avenue, PBS’s first initiative for older adults, she grew the audience to 45 million users, tripled revenue, and secured millions in philanthropic funding. She later founded Stria, a digital media brand for longevity leaders, building a community of 85,000 professionals and forging 175+ partnerships with organizations including AARP and Best Buy. Most recently, as SVP of Communications and Marketing at LeadingAge, Susan led marketing and digital strategy, launched a $1M sector-wide messaging initiative, and guided public affairs through COVID—earning 95% member approval. Today, through her consulting practice, she advises foundations, universities, and advocacy groups on strategies that expand visibility, deepen trust, and drive measurable growth.

Mary Gannon, BS

Principal

Mary Gannon Communications LLC

Mary Gannon is a nationally recognized executive communications coach. She spent 10 years as the U.S. lead of media and presentation coaching services for Edelman - the world’s largest public relations agency.  Mary’s background as a reporter and producer for CNN Television in Atlanta, WGN-Channel 9 and WBBM Radio in Chicago is crucial to helping her clients effectively deliver high impact messages to external and internal stakeholders. Mary’s clients include Adobe, AstraZeneca, Barilla, Boeing, Cigna, Delta Airlines, Eli Lilly, General Mills, Google, Honeywell, HP, Kroger, lululemon, Mars, Mitsubishi Power, Nike, Pepsi, ServiceNow, Snapchat, Starbucks, Target, The Home Depot and Walmart. She holds a BS in journalism from University of Illinois at Urbana-Champaign. 

Brinleigh Murphy-Reuter, EdM

CEO & Founder, Science To People

Strategy & Innovation, Boston Children's Hospital, Digital Wellness Lab

Brinleigh Murphy-Reuter is the Founder and CEO of Science To People, a social impact organization dedicated to making science accessible, understandable, and culturally relevant at scale. Drawing on her background at YouTube and Google, and her master’s in Learning Design, Innovation, and Technology from Harvard, she builds tools and strategies that help institutions, creators, and communicators share accurate, evidence-based information with the public. Their flagship project, VeriSci, is a purpose-built AI language model for science and health communication, complemented by Akari and VeriComms- two content creator-facing platforms that transform complex research into engaging, shareable content. Brinleigh’s work bridges the gap between academic expertise and public understanding, with a focus on health and wellbeing.

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Recorded 09/09/2025  |  60 minutes  |   Closed captions available
Recorded 09/09/2025  |  60 minutes  |   Closed captions available Telling Your Story – Translating Your Work to Reach New Audiences & Advance Science (Part 1 of 4: Why Raise Your Voice)
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