Learning Center

Corporate Gerontology

Corporate Gerontology

Recorded On: 10/01/2024

  • Register
    • Non-Member - Free!
    • Comp Member - Free!
    • Emeritus Member - Free!
    • Regular Member - Free!
    • Retired Member - Free!
    • Spouse Member - Free!
    • GSA Staff - Free!
    • Transitional Member - Free!
    • Graduate Student/Post-Doc Member - Free!
    • Undergraduate Student Member - Free!

As we age, businesses find themselves at a crossroads—facing both unprecedented opportunities and unique challenges. Innovative solutions are required to meet the needs and preferences of all our customers. At The Hartford and Wells Fargo Advisors, we have tapped into the expertise of gerontologists to grow our market and create products and services. During this presentation, we’ll:

  • Discuss how our companies utilize gerontologists in their strategies and product development
  • Explore two case studies where our skill sets empowered our business to achieve in the market
  • Analyze job offerings to identify opportunities for employment in for-profit industries

 Gerontologists are catalysts for business success in an aging world. Let’s explore their impact together!

This webinar is organized by GSA’s Emerging Scholars and Professional Organization (ESPO). 

Sarah Whitmarsh, MA (Moderator)

VP of Member Engagement

LeadingAge Washington

Sarah Whitmarsh is the Vice President of Member Engagement at LeadingAge Washington, where she leads key efforts in member relations, communications, education, and workforce development. In this role, she works closely with staff, providers, and external consultants to ensure that LeadingAge Washington delivers valuable services aligned with the needs of its members. Sarah is instrumental in expanding and supporting the wide range of education offerings available to members. She is focused on building collaborative efforts to strengthen the long-term care workforce across the state.
Sarah brings a wealth of experience from her previous role as Director of Resident Services at a Life Plan Community. She holds a BA in Business Administration, a Master’s in Gerontology, and certificates in grant writing and online teaching and training. Additionally, Sarah is a 2023 Fellow of the Larry Minnix National Leadership Academy, the model for LeadingAge Washington’s Leadership Institute.

Christi Vrban, MA

Corporate Gerontologist

The Hartford

Rodnée Warr, MA

Executive Director

Wells Fargo Advisors

Rodnée Warr leads the Elder Client Initiatives area within Wells Fargo’s Wealth & Investment Management (WIM). Rodnée brings over 20 years of experience leading teams in legal, risk, and compliance to help mitigate risks of fraud and scams among older adults. She has a master’s degree in Gerontology, providing her with unique knowledge of the psychological, sociological, and financial aspects of aging.

Currently, Rodnee leads a team who provides guidance on elder and vulnerable financial exploitation and diminished capacity to Wells Fargo Advisors and Wealth Investment Management relationship managers. Her aim is to equip all Wells Fargo employees in the various business lines with the knowledge and skills to serve mature customers more effectively.

Her work includes developing and conducting specialized training tools such as videos, pamphlets, and brochures to directly educate consumers on elder financial exploitation and scams and how they can protect themselves.

Key:

Complete
Failed
Available
Locked
View Webinar
Select the "View On-Demand Recording" button to begin.  |  60 minutes  |   Closed captions available
Select the "View On-Demand Recording" button to begin.  |  60 minutes  |   Closed captions available
Webinar Survey
9 Questions
9 Questions Thank you for watching this webinar. We value your feedback. Please take a moment to complete this short survey so we can ensure we are providing the best possible experience to you in the future.