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Communicating to Remove Ageism in Health Care


Ageism in health care can lead to misdiagnoses, delayed treatment, and higher costs, but enhanced communication helps reduce bias and improve patient-centered care. These resources provide health care professionals with practical, evidence-based strategies to foster trust, improve interactions, and ensure equitable, high-quality care for older adults.


  • Communicating with Older Adults

    "Communicating with Older Adults" is a concise and engaging video designed to help health care professionals improve their communication techniques with older adult patients. This video highlights common barriers caused by age-related biases, emphasizing how poor communication can lead to misdiagnoses, delayed diagnoses, improper treatment, medication mistakes, distrust, and patient dissatisfaction. Through practical communication strategies—such as speaking directly to and facing patients, asking open-ended questions, monitoring body language, using visual aids, and minimizing distractions—health care providers can foster trust and ensure effective, person-centered care. As the aging population grows, mastering clear communication and building trusting relationships with patients are essential for delivering high-quality health care that is free of age bias.  

    Support provided by AARP. 

  • What is Ageism?

    "What is Ageism?" is a brief video that explores how stereotypes, prejudice, and discrimination directed towards oneself or others based on age can impact the health, quality of health care received, and overall well-being of older adults. The common ways ageism manifests in medical settings, including assumptions about health and treatment, underrepresentation in clinical research, and communication barriers, are highlighted. It also sheds light on how ageism in health care can result in overutilization and increased costs of health care, with billions spent annually on avoidable health care costs. By recognizing and addressing biases, health care professionals can provide equitable, patient-centered care that prioritizes a person’s needs and not assumptions based on age.  

    Support provided by AARP. 

  • Ageism In Health Care

    This GSA Momentum Discussions webinar, “Addressing Ageism in Health Care,” is an engaging session designed to raise awareness and drive meaningful change in health care education and practice. This critical conversation will explore the widespread impact of age discrimination in medical settings, including its effects on health care outcomes, economic costs, and patient well-being. Expert panelists will discuss key topics such as the various forms of ageism in health care, its financial and societal consequences, and strategies for change through advocacy, education, and policy reform. Additionally, GSA has introduced its initiative to develop an interdisciplinary curriculum that promotes age-inclusive health care.

    Support provided by AARP.

  • Communicating with Older Adults: An Evidence-Based Review of What Really Works

    As the title suggests, this special publication compiles evidence-based recommendations for improving face-to-face communication with older patients. The recommendations were contributed by experts in the fields of gerontology and communications. Each recommendation is accompanied by a brief explanation of the rationale, tips for implementing the recommendation in busy health care settings, and selected references for further reading. The objective is to encourage behaviors that consider the unique abilities and challenges of older adult patients and produce positive, effective interactions among everyone involved. This publication is intended for physicians, nurses, pharmacists, biologists, psychologists, social workers, caregivers, economists, health policy experts—in fact, anyone who seeks to have the best possible interactions with older patients. We believe that this collection of recommendations will assist you in identifying and responding to opportunities to improve the health of older adults. Support provided by Kenvue.

    Click here to view a scrollable version of this publication.

  • Communicating with Older Adults: Recognizing Hidden Traps in Health Care Decision Making

    GSA is pleased to present Communicating with Older Adults: Recognizing Hidden Traps in Health Care Decision Making. This special publication—the second installment in the Communicating with Older Adults series—provides an introduction to common heuristics (mental shortcuts) and biases (predictable systematic errors in reasoning) that could affect health care decisions made by older adults, health care providers, and caregivers. Select heuristics and biases are illustrated in hypothetical cases involving the use of nonprescription analgesics and the need for recommended immunizations; each case includes communication tips for overcoming the heuristic or bias. The objective is to encourage more productive decision-making conversations with older adults. This publication is intended for physicians, physician assistants, nurses, pharmacists, psychologists, social workers, and other health care practitioners who seek to have the best possible interactions with older patients. Understanding the various heuristics and biases that affect our thinking can lead to more informed and productive decisions. Support provided by Kenvue.

    Click here to view a scrollable version of this publication.